Campaigns

#AcquitThe57 Social Media Campaign for The Initiative for Equal Rights

Credits: Campaign strategy and execution, content strategy and copywriting

In 2018, 57 men were arrested on false charges with no evidence. In 2020, I created a campaign to raise public awareness of the case. The campaign hashtag received thousands of tweets and trended at Number 1 on Twitter in Nigeria. It was also used in hundreds of posts on Instagram and Facebook. The campaign achieved its objectives: raise awareness and pressure the court.

Landing page: theinitiativeforequalrights.org/acquit57/
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Praise: ynaija.com/on-acquitthe57-and-why-social-media-is-still-the-strongest-ally-for-queer-nigerians/

Content Promoting Projects, Key Dates and Events for The Initiative for Equal Rights

Credits: Content Strategy, Copywriting and Graphic Design

Creating content for social media sustenance, knowledge sharing and celebration of key dates.

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Campaign To Educate People on Issues Around Human Rights of Sexual Minority Groups for The Initiative for Equal Rights

Credits: Content Strategy and Copy Editing

Creating content for social media campaigns aimed at influencing behaviour and social change.

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2017 Graduate Trainee Recruitment Campaign for VFD Group

Credits: Content Strategy, Copywriting and Campaign Management

An annual campaign to call for applications for graduate trainees for the executive management trainee programme.

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Copywriting for Everdon Bureau de Change, Subsidiary of VFD Group

Credits: Content Strategy and Copywriting

Creating content for social media sustenance and marketing of the company’s products and services.

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Copywriting for VFD Microfinance Bank, Subsidiary of VFD Group

Credits: Content Strategy and Copywriting

Creating content for social media sustenance and marketing of the company’s products and services.

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