#AcquitThe57 Social Media Campaign for The Initiative for Equal Rights
Credits: Campaign strategy and execution, content strategy, and copywriting
In 2018, 57 men were arrested on false charges without evidence. Two years later, as communications officer at TIERs, I led a public awareness campaign to spotlight the case and mobilise public support for their acquittal. The campaign’s hashtag generated thousands of tweets, trended as the number 1 topic on Twitter in Nigeria, and spread across Instagram and Facebook, with hundreds of people posting the campaign materials. The campaign successfully met its goals: raising awareness and putting pressure on the court. The case was struck out shortly after.
Press Coverage:
On #Acquitthe57 and why Social Media is Still the Strongest Ally for Queer Nigerians
#AcquitThe57: Campaign seeks justice for the men unlawfully arrested in 2018
After 2 years of being unlawfully arrested, the #Egbeda57 case has been struck out
Our Feminism: An Interview with Chimamanda Adichie
The Irregular Report: The Influence Issue
Credits: Writing, Interviewing
The International Institute of Tropical Agriculture (IITA) at 50
Cover story for Ibadan City Info Magazine
Credits: Writing, Interviewing
Creation of wearable information, education, and communication (IEC) materials
Credits: Copywriting, design strategy, and supervision.
Phidelia Imiegha 